The revival of resellers hosting
Coincidentally, I have read in several places on the future of resellers with the advent of the term "unlimited" in the hosting market. Also, Silas raised the issue by e-mail. Here's a translation / adaptation of the text on the subject that I found in the Reseller Guide.
Resale is a fictional concept. It is a marketing term, not a technical specification
Unlike other hosting terms like "accommodation", "vps", "dedicated", "managed hosting" or "economic plans" and "e-commerce," the term resale need the technical specifications so that we can distinguish your type . But at the same time, retailers are a million dollar industry.
Why? The reason is simple. A relatively small change in an automation system that allows individuals who can not afford the investment in a framework of self-hosting or do not have skills in management servers can be set as a hosting company. Hosting, VPS, dedicated, any type of hosting service can be resold. Everything the beginner needs is ambition and ability to advertise on the network.
As a reseller born two hosting companies?
I have a managed hosting company for 7 years. I entered the market as a small web design company, founded by two guys in Bulgaria. There was no working capital or other significant investment behind our beginning. We needed to find a hosting service to our address (fouthcolor.com) and initially signed with a company called Addr. However, it was not acceptable to wait 48 hours for the response to a support ticket. It sounds ridiculous now, but my first host responded to our tickets within 24-48 hours.
There were so many hosts there were not many options. One day we received an email from someone claiming to be able to provide a decent service and promised to respond promptly to our tickets. Before long we make a decision. The guy who sent us the e-mail began his business as Alabanza Reseller. Today, he owns a company in good standing, ICDSoft. His company also responds well to our tickets, fulfilling a promise many years ago. However, we decided to leave because of the growing portfolio of clients. We needed a dedicated and RackShack - ThePlanet today - was the one that attracts our attention for aggressive pricing model. The dedicated host gave birth to the color (the author's original company), a popular name in hosting.
This is my story. You can see how an e-mail sent to someone 8 years ago made it possible for a hosting company was created. The e-mail was sent by someone with a reseller account. When he began looking for customers, he did not operate their own equipment and did not know much about server administration. But that did not stop to create your host.
The above story is not unique in the industry. If we decide to interview 100 owners of hosting companies, we find that many started as resellers. even if not unique, the story is a good example of how someone with entrepreneurial skills and some sales and marketing can generate a certain online company, a hosting company in particular.
The unlimited plans are ending with the dealers?
The resale market is tied to shared hosting. Much of the operating dealerships sell hosting at low cost. Your business is about to go to a niche (industry / audience), as part of the evolution of the hosting industry.
Since 2006, the hosting market has grown substantially and thousands of new companies emerged. Prices fell dedicated. Today you can get a server can less than $ 70 a month and have your own host.
Virtualization and accelerated development of various technologies VPS allowed the dealers would be "outdated". However, that has claimed the reseller is the "unlimited" offered by hosting companies. When hosts have begun to offer unlimited space and unlimited traffic for $ 7 per month or less, it becomes less necessary to buy a reseller package.
It is impossible to compete with the shared hosting unlimited when you (as a reseller) has only limited resources in his pocket. If someone buys a reseller package that has 50 GB of server space and 250gb of transfer, you can create 10 accounts 5 GB/25GB. So the resale may try to sell these 10 accounts, but will be more difficult to compete because they can not offer unlimited.
The revival of resales
A small change, but signicant in the concept of production and delivery of computer resources saved the niche of hosting resale. Is cloud computing. The new model is a network infrastructure highly available to leading retailers to another level. Dealers are reborn!
The cloud is a great for anyone working with retailers to abandon the traditional way of selling hosting and become part of the industry of the cloud. And those who decide to move forward may be on the resale market and grow as a company. Those who decide to stay in the same direction selling hosting the way "old" may realize that your business is gone.
And you? Tá prepared to put their feet in the clouds?
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23/11/09 at 17:12